

'A Mahjong Story' - from craftsmanship to artistry
Chinese mahjong culture has a history of nearly 1,000 years, the exquisiteness of hand-carved mahjong, incomparable to the machine production, foreigners are very interested in this, so the hand-carved mahjong is transformed into a tourist boutique, becoming a new direction for the continuation of traditional crafts; Retaining the traditional hand-carving techniques while showcasing the innovative thinking of a new generation, it breathes new life into the soon-to-be-lost craft of mahjong carving, and promotes the creative industry to overseas audiences.
"Travel Mahjong City" is a brand story that uses sparrows as tourism ambassadors to travel between cities, with the theme of integrating traditional handmade sparrow culture and craftsmanship with fashion illustration style, and Karen Aruba Art tells the little-known story of the family's traditional mahjong production industry with 'A Mahjong Story - from craftsmanship to artistry'. A beautiful hand-painted print is made into a life product, integrated into the home in a simple style, releasing the bridge between traditional culture and modern life from a new evolution, inheriting the craftsmanship of the older generation from another perspective, and becoming a field of design without borders.

Illustrator Karen Aruba – Karen Cheung


2018-03-02

Printer


2018 Merit-Promotional Product The 30th Hong Kong Print Awards

COCOON PLUS (ASIA) LIMITED

Printer

Vicky Elisa Lee

General Manager

vicky@cocoonplus.com.hk

(852) 28913068

(852) 28916132

1/F, 167-169 Hoi Bun Road, Kwun Tong, Kln, HK
